Here is some pretty interesting data on Microsoft’s Zune versus Last FM on
google insights.
the blue line is Zune and the orange and red lines represent last FM.
It is telling us how many times people are searching for things related to Zune
and last FM over time. So it looks like we have a slowly but surely and
accelerating growth rate for last FM related searches and immediate explosive
growth for Zune that drops back down only to spike again and level off for most
of 2008.
This graph shows us which countries are doing the searches.
Interestingly Iraq is number one … the surge is working!
this graph shows the regional interest for last FM. United States is
not in the top 10.
These two charts show the key phrases people are looking for.
This chart shows a steady growth of people in Iraq searching for porn.
This chart also shows a steady growth of searches related to porn in
Afghanistan.
Conclusion:
Zune is very popular in North America and Iraq. Not much going for it
in Europe, Australia, or Asia.
Last FM is popular in Europe and pretty much nonexistent in the United
States.
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6 users responded in this post
zune is US only, so i’m not surprised by the lack of presence in EMEA. however, zune is very popular with the military folk which is why i’m guessing the iraq numbers are high…
When you say that Zune is “United States only” does that mean it is only being promoted in the US?
Would it even work for me in Thailand?
Why is it working in Iraq if it won’t work in Thailand?
Have you done any market research on last FM?
Any interesting conclusions?
James just told me a couple days ago about your position there. In a nutshell what are your responsibilities?
it is good to see out troops having a postive influence in the porn searches.
bang bang bang…
zune devices are only being sold in north america. the zune marketplace is only available in north america. i know of folks having zunes overseas, but they are not officially supported.
the zune marketplace is geofenced, so you won’t be able to purchase or download anything with a ‘foreign’ IP. folks in iraq that are on military bases sometimes have US IP addresses which is how i believe most of them are using the service.
i haven’t done market research on last.fm, per se. i am familiar with it but never used it before going to zune.
i don’t work in zune anymore, but while i was there, my responsibilities were being awesome and rocking hard…
Please tell me they transferred you to Xbox!
Or are you back on exchange?
Your workstation looks pretty cool. I like to get that brushed aluminum wireless keyboard and mouse. I just spent about two hours cleaning out my Microsoft keyboard and mouse that I’ve had for a couple years now… it is a multimedia keyboard version. I never use the multimedia keys and the keys have a cheap plastic sound and don’t feel that great to type with. The version that you have looks a lot better. You would not believe how much “human debris” is hiding in your keyboard. I had to pop off all the keys and use a toothbrush with alcohol to clean and disinfect it. Now it’s as good as new.
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