In Google ad words you can add “negative keywords” to you or campaigns… I’ve been experimenting with FaceBook advertising recently and wanted to show advertisements to everyone in the United States except certain people within a certain ZIP code… so I started googling for terms like :
facebook ad prevent showing to certain demographics
facebook ad prevent
facebook ad targeting negative zip codes
facebook ad negative demographics
I was not able to find any good content about it and I could not find a way to do it within FaceBook so we set it up using a roundabout way within FaceBook.
We set up the campaign to run in every state but our own state then we set up another campaign and set up all of the major cities within the state. This is as close as we could come to what we wanted.
If you have a better suggestion I’d love to hear it.